Questions
If yours isn't here, email sales@axigrowth.com.
The service
Is it instead of hiring a sales engineer?
For new business, yes: it works like a fractional sales engineer. We find the firms, write to them and draft your answers to technical replies. Quoting, visits and your live accounts stay with your own team.
Who is it for?
Engineering firms that sell to other manufacturers, such as makers of components and sensors, contract electronics and cable assemblies, mouldings, and motion and fluid power parts. If only a few firms could buy what you make, we'll tell you before you pay anything.
Who does the work, people or AI?
A sales engineer of ours sets it up with you: who uses what you make, and what your emails can say. We use AI to help find the firms and the right person at each, and to draft the emails. The sales engineer checks every one before it goes, and the free ten as well.
Who sends the emails?
We do, on your behalf, once a sales engineer of ours has checked each one. Every reply is passed on to you.
Will it sound like us?
At set-up you agree what the emails can say, and you see the first day's emails before any go.
Will you email our customers, or firms we're quoting?
Only if you ask. You give us both lists at set-up and we leave them out.
Can you write to customers who've stopped ordering?
Yes, on New and existing customers, up to 300 of them in your first month. From an export of your orders we list the ones who've gone quiet, allowing for how often each used to order, and you strike out any we shouldn't write to. We check the person you dealt with is still there, or find who took over. Each email is about what they bought from you, and whoever looks after the account now reads it before it goes. Two follow-ups, then one more email six months later. We delete the export after the last one.
Can you chase our quotes?
On New and existing customers, yes. Each month you send us the quotes that have gone quiet, and strike out any your own engineers are handling. We write to the person you quoted, then once more a week later. Anything about price, lead time or the spec comes straight to you, and we never offer a discount.
How many firms will you write to?
About two hundred new firms a month, up to ten a working day. Each gets two follow-ups if nobody answers.
When do replies start?
The first emails go out in week three. At week eight we go through every reply with you.
What reply rate should we expect?
It varies by trade, so we don't promise one. At week eight we go through yours with you.
What if it brings us nothing?
You can stop at week eight, having paid for two months.
Do we get a report?
Yes. Early each month, a letter with the firms found, the emails sent and who replied.
Who owns the list?
You do, once it's paid for. We send it to you as a spreadsheet whenever you ask.
Can we stop?
Yes. Cancel before the first email goes out and we refund you in full. After that the minimum is two months, then you can stop at the end of any month.
The emails
What if someone asks not to be emailed again?
They go on your do-not-contact list and ours that day, and nothing more is sent to them.
Is it legal?
Yes, in the countries we write to. In the UK, Ireland, the US, France, Sweden and Finland, among others, the law allows email to a named person at a company about their work, if it says who it's from and how to opt out. Germany, Austria, the Netherlands, Italy, Spain and Denmark require consent first, so we don't cold email firms there. We leave out sole traders and partnerships, and every email carries your company's name, postal address and an opt-out. Lapsed customers there can still be written to, if they were given the chance to opt out when they ordered.
Paying
How do we pay?
By invoice, monthly in advance, in pounds, US dollars or euros, due in 14 days.
Ten firms that could use what you make, free
With what each one does, why it fits, and who we'd contact there.
