Terms of business

Who these terms are between

These terms are between you, the business placing the order, and Northlight Digital Ltd, trading as Axi Growth, a company registered in England and Wales (no. 17527589) whose registered office is at 71-75 Shelton Street, Covent Garden, London WC2H 9JQ. We sell to businesses. By placing an order you confirm you are acting for a business and not as a consumer, so the consumer cancellation rights under the Consumer Contracts Regulations do not apply. Your own cancellation terms are set out below and in our cancellation and refunds page.

What we do

Our sales engineers do the prospecting for firms that make or supply engineered products: we find the firms that could buy from them and the person to write to at each, prepare, check and send the emails to them, and draft the answers to technical replies (Outreach). It comes as two plans. New customers is the work just described. New and existing customers adds work on the customer's own customers: each month we chase the quotes the customer gives us, write every few months to firms that said they were not ready yet, and send emails before and after the customer's trade shows; in its first month we write to up to 300 of the customer's past customers who have stopped ordering, chosen from an order history the customer gives us and agrees before any email is sent, with two follow-ups and one more email six months later, and we delete that order history after the last of those emails. Our home page sets out each plan and its price. The words on this site and the order you place together describe the work; where they differ, the written order we confirm takes precedence.

Orders and acceptance

You can order by email or through a form on this site. Placing an order is an offer to buy. A contract forms when we confirm the order in writing, by email, and nothing is charged before then. If we cannot take the work on, we will tell you and refund any payment already made.

Prices shown on the site are the current prices and may change, but the price we confirm for your order is the price that applies to it.

Fees and payment

Northlight Digital Ltd is not VAT-registered, so no VAT is charged on any fee. Fees are invoiced monthly in advance. Where you pay by card, payment is taken on Stripe's own checkout page; we never see your card number.

Invoices are due within fourteen days of the invoice date unless the invoice states otherwise. If an invoice is not paid by its due date we may pause the work and charge statutory interest under the Late Payment of Commercial Debts (Interest) Act 1998, currently 8% a year above the Bank of England base rate.

Monthly services and notice

Outreach has a minimum term of two months from the day we confirm the order, on either plan, and runs month to month after that. You can move between its plans at the end of any month. Either of us can end Outreach by email, and it stops at the end of the billing month in which that email is sent. You keep what has already been produced and paid for. Until the first email is sent, you can cancel Outreach for any reason and we refund what you have paid for it. We show you the first day's emails before any is sent, and none is sent until you tell us to go ahead. Our cancellation and refunds page sets this out. Apart from those two months, we do not tie you into a minimum term.

Ten firms, free

The list of ten firms is free. We make one per website each quarter. It uses public information and a small number of AI queries, and one of our sales engineers checks it and emails it to you within 24 hours. It lists firms that could be buying from you, which you should look at yourself before contacting any of them.

What you provide

For us to do the work you agree to give us accurate information, the access and approvals we need, and a single point of contact who can make decisions. Where you give us customer names or enquiry records, you confirm you have the right to let us use them for this work. Delays or gaps in what you provide may move the dates we have agreed.

Email we prepare for you

Outreach prepares business-to-business emails that we send in your name, so in law you are their sender. Before the first is sent you approve what they may claim and how they read, and you see the first day's emails. After that we send each email once a sales engineer of ours has checked it, on working days in office hours, and pass every reply on to you. An opt-out goes on your do-not-contact list, and on ours, the same day. On the New and existing customers plan, no quote is chased until you have approved its first chaser.

All of them follow the Privacy and Electronic Communications Regulations and the UK General Data Protection Regulation, and each carries a way to opt out. Except for quote chasers and your past customers, Outreach writes only to named people at limited companies, LLPs and public bodies, about matters relevant to their role, with your postal address in the signature. Quote chasers go only to people who have asked you for a quote, and past customers only where they were given the chance to opt out when they ordered. You confirm that any contact data you give us was obtained lawfully and that you are entitled to pass it to us for this purpose.

Data we process for you

Where we handle personal data you give us, such as your customers, your quotes and your own lists, you are the controller and we are your processor. For the people we find and write to for you, and their replies, we decide with you which people to write to and what we hold about them, so you and we are joint controllers, and your order sets out which of us does what. We process the data you give us only on your documented instructions, which are your order and what you agree with us in writing, and everyone who handles it for us is bound to keep it confidential. We keep it secure, use only the kinds of service provider listed on our privacy page, give you the current list on request, and tell you before we add or change one so that you can object. We keep our do-not-contact list as controller: an address that opts out of email we send for any client is not written to again for anyone. We tell you at once if we think an instruction of yours breaks data protection law, allow the audits and inspections you reasonably ask for, and move your data outside the UK only with the safeguards UK law requires.

We help you answer requests from the people the data is about and meet your own duties on security and breaches, and we tell you without undue delay if we find a breach affecting your data. When the work ends we delete the data or return it to you, as you choose, unless the law requires us to keep it, and we give you the information you need to show that these terms have been met.

Your material and ours

Anything you give us to work with stays yours. The finished work we make specifically for you, such as your lists of firms, the wording of your emails or a report about your results, becomes yours once it is paid for in full. The methods, templates, software, prompts and general know-how we use to produce it remain ours, and we may reuse them for other clients. We will not name you, quote you or show your work as an example without your written permission.

Confidentiality

Each of us will keep the other's non-public information private and use it only for the work. This does not cover information that is already public, that either of us already held, or that the law requires us to disclose. This duty continues after the work ends.

AI tools and other suppliers

We use AI tools and named service providers to carry out the work, including email delivery, card payment, hosting, language models and checking email addresses (Bouncer, which keeps and processes them in the European Union). We choose them with care and remain responsible to you for the work as a whole. AI tools can be wrong. Nothing they draft reaches your buyers until a sales engineer of ours has read it. One of our sales engineers checks the free list of ten firms and emails it to you within 24 hours.

Standard of work

We carry out the work with reasonable skill and care. We do not guarantee a specific outcome that depends on the decisions of other people or of third-party systems. We cannot promise a set number of replies, meetings or orders, or a place on any buyer's shortlist.

Liability

We do not exclude or limit our liability where the law does not allow it, including liability for death or personal injury caused by our negligence and for fraud. Subject to that, our total liability to you for any claim connected with the work is limited to the fees you have paid us for that work in the twelve months before the claim. We are not liable for loss of profit, loss of business, loss of goodwill or any indirect loss. You are responsible for keeping your own copies of anything we deliver.

Ending the contract

The notice for monthly services is set out above. Either of us may end the contract at once, in writing, if the other commits a serious breach that is not put right within fourteen days of being asked, becomes insolvent, or stops trading. If the contract ends, you pay for the work done up to that point, and each of us returns or deletes the other's confidential information on request.

Complaints

If something is wrong, tell us and we will put it right where we can. We reply to complaints within one working day and aim to resolve them within ten working days. Our contact page has the ways to reach us.

Changes to these terms

We may update these terms from time to time. The version in force on the day you place an order is the version that governs that order. The date at the top of this page shows when it last changed.

Governing law

These terms and any dispute arising from them are governed by the law of England and Wales, and the courts of England and Wales have exclusive jurisdiction.

Questions about these terms: sales@axigrowth.com