Prices
Prospecting is £1,100 a month, with every email checked by a sales engineer. There is no set-up fee.
Prospecting
What it costs when we run it for you.
Prospecting, run by us
£1,100 a month
Three-month minimum, then month to month.
- Set up with you by a sales engineer, and reviewed every month
- The AI finds up to ten new firms every working day and drafts each email
- A sales engineer checks every email before it reaches you
- Follow-ups drafted too, and chasers for your open quotes
- If you wouldn't send the emails, you don't pay for the first month
Ten firms
Free
Usually in your inbox within the hour.
- Ten firms that could use what you make
- The engineer to write to at each one
- An email to the best fit, already drafted
Options
For Prospecting run by us.
- Reply answers drafted by a sales engineerIn place of the AI's draft
- £300 a month
- Each further countryFor firms that use what you make, or for distributors and agents
- £600 a month
- Connecting your HubSpot or Pipedrive
- £450 onceAdd to basket
Your own sales team can run Prospecting themselves, in the Axi Portal, for £199 a month. Its plans are below.
What prospecting costs elsewhere
From an agency, or from someone on your payroll.
All figures are per month, in pounds. Other firms' prices are as published on 1 October 2026, or typical figures from the guides named. Dollar prices are converted at 75p to the dollar. Sources: Callbox, manufacturing lead generation agencies, Prospeo, UK lead generation companies, StackOptimise's price in the Salesforge agency directory, RepVue, SDR salaries in the UK, ICAEW, employer National Insurance from April 2025.
Add-ons
Three add-ons, with no minimum term. Quote Follow-up is included with Prospecting run by us.

- Signal FeedTenders, awards and new sites that fit what you make.
- £250 a monthAdd to basket
- Custom TrackersUp to five competitors, customers or regulations watched.
- £450 a monthAdd to basket
- Quote Follow-upUp to three chasers written for every open quote.
- £49 a monthAdd to basket
Axi Portal
Searches, address checks and drafts are paid for in tokens, and a first email takes about 15 tokens. Extra tokens cost £19 for 500, £59 for 2,000 or £149 for 6,000.
| Plan | Price | People | Companies | Tokens |
|---|---|---|---|---|
| Free | £0 | 2 | 250 | 100 to start |
| Team | £39 a month | 5 | No limit | 500 a month |
| Prospecting | £199 a month | 5 | No limit | 8,000 a month |
The Axi Portal is where Prospecting runs, with a CRM if you want one.
Paying
- Invoices
- Monthly in advance, due in 14 days
- Currency
- Shown here in pounds; we invoice in pounds, US dollars or euros
- Stopping
- Email us and the service ends at the end of that month. Prospecting run by us can be stopped once its first three months are up. Two things end it sooner: if you wouldn't send the emails, tell us in the first month and we refund it; and if at week eight we say it isn't worth carrying on, there is no third month to pay
- A year upfront
- Ten months' price, on the portal plans and Quote Follow-up
- Terms
- Terms of business
Your first ten firms are free
